Ray Kroc (McDonalds)
CELEBRITIES USE OF LIFE INSURANCE
Ray Kroc (McDonald’s)
Ray Kroc was a man determined to grow his business from a quality local hamburger shack to a national pastime and household name.
If you saw the movie, The Founder, starring Michael Keaton, then you know that success didn’t happen overnight for Ray Kroc.
In fact, he didn’t take a personal salary for the first 8 years so that he could preserve precious cash flow.
Ray was determined to invest those dollars where he had the highest growth potential, his business.
It’s documented that Ray Kroc borrowed against two different cash value life insurance policies to pay his key employees along the way.
He also funded McDonald’s hallmark branding campaign using the precious liquidity provided by his life insurance policy.
Ronald McDonald was born because Ray Kroc was able to acquire funds at any time for any reason from his own cash value life insurance.